HubSpot’s Rebecca Corliss sings about the horrible life of an outbound marketer to Alanis Morissette’s hit, “You Oughta Know.”

While it’s a funny, entertaining video, the points made are extremely valid. Inbound marketing is important and will, if done and managed correctly, consistently drive high-quality traffic to your site. Which is the type of traffic you want for leads. Get out there in the online space, get active, put out quality content and get recognized organically. It’s the only way to be. Thanks Hubspot for a great video!

Why do this when they can come to you? Also, why do this when you can directly (and easily) target an exact demographic to ensure you’re getting the best leads possible? Let your customers come to you through inbound marketing.