In the social media space, there is a plethora of tools all promising, in one way or another, to deliver value to an organization’s social media iniatives. These tools will do this via analytics and reporting, listening and brand management, scheduling and moderation, and publishing. How do you know what you need and how do you determine what’s right for your business? Continue reading
Category Archives: Digital Marketing
Big-Brand Beers Need To Understand Social Media
I read an article in Adage about the big-brand beer industry losing ground to spirits. I don’t have access to the data, but I think there is a completely different component to this. Big-brand beer is losing ground to small-brand beer. And social media can help. Continue reading
The Role of the Strategist
In digital advertising, it can be confusing to distinguish where, exactly, the strategist sits in the organizational structure. One might not think this is a very big deal, but when we start talking about roles, responsibilities, accountability, and reporting it suddenly becomes important to clarify. Continue reading
No More Pencils, No More Books
Literally.
I found this infographic with great data on how students are using technology and thought it was worth sharing. I was a little surprised that only 27% of students said their laptop was the most thing in their backpack, but then I realized most would probably put their smartphone as the most important item.
I know I wish I’d had a tablet device when I was in school!
The Social Media Revolution Continues
In October of 2010, Malcolm Galdwell wrote a piece for The New Yorker on “why the revolution will not be tweeted.” I felt at the time that his critique was rather harsh; online/offline efforts are usually the most successful when we’re describing and measuring returns on social media (The 2008 US Presidential campaign remains an excellent example).
Certainly, Twitter fueled the protests in Iran, but we were prompted by Gladwell to consider this with regards to offline results of online efforts: Continue reading
Is Linkedin Too Open?
At least for basic accounts on Linkedin, you can no longer be completely anonymous in viewing profiles of others. What are the implications of this and is this too much openness for the network’s users? Continue reading
Networking Is Not Enough
According to Yahoo! HotJobs, a network needs to do more than just exist; it needs to actually provide professional value to you. I agreed with the list they created, and so decided to place people in my network into the roles they play in my professional life. Continue reading
Controlling Social Media
Wait, that’s an oxymoron. For sure. Trying to control the social space is absurd, but it happens all the time, as evidenced by the following Dilbert Comic Strip: Continue reading