Organic social retargeting – sharing actionable content to reach the followers of your followers – is happening on your social networks whether you know it or not. This post will tell you, via a short case study, how to create and track your efforts for a Facebook Page. Continue reading
Category Archives: Digital Marketing
Nothing for Free
I was attacked by the phrase “Can I Pick Your Brain?” again last night. This time, by someone who works in Social Media but is new to the space. Continue reading
Ad Agencies Don’t Get Social Marketing…At All
I read an article today on the 10 Twitter Mistakes made by Ad Agencies for New Business, and it really struck a nerve with me. This is probably because I am much more aware of advertising agencies and websites in my role at The Creative Circus than I was before. Continue reading
Social Done Right
L to R: Laura, Me, Tessa, Wendy, and Erin at STATS Atlanta for the YP City event. Katie Wall did a great job, and it was great to meet Christopher Barger, Director of Social Media at General Motors. Continue reading
Are You Using WordPress?
If you’re not, you need to be. I attended The Business of WordPress conference in Atlanta on June 23rd, which focused on the importance of WordPress as a business website, not just a blog. Continue reading
WordPress 3.0 is finally here!
And here is the introduction video on all the killer features WordPress 3.0 has for developers and administrators. While I’m not a developer, I do manage my own site, and will be an administrator soon on another one for work. I’m so excited to start playing around with these features. Which ones are you most excited about? Continue reading
Flash Finale
Sure, Flash is great for banner ads, gaming, and some mobile applications, but for your website, you should be using HTML5, JavaScript, and CSS3. Continue reading
Managing Expectations: Facebook
This will be the first part in a series on how we online community-builders, social networkers, and interactive marketers can manage expectations in the workplace from our superiors. Continue reading