In the social media space, there is a plethora of tools all promising, in one way or another, to deliver value to an organization’s social media iniatives. These tools will do this via analytics and reporting, listening and brand management, scheduling and moderation, and publishing. How do you know what you need and how do you determine what’s right for your business? Continue reading
Category Archives: Social Media
Big-Brand Beers Need To Understand Social Media
I read an article in Adage about the big-brand beer industry losing ground to spirits. I don’t have access to the data, but I think there is a completely different component to this. Big-brand beer is losing ground to small-brand beer. And social media can help. Continue reading
The Social Media Revolution Continues
In October of 2010, Malcolm Galdwell wrote a piece for The New Yorker on “why the revolution will not be tweeted.” I felt at the time that his critique was rather harsh; online/offline efforts are usually the most successful when we’re describing and measuring returns on social media (The 2008 US Presidential campaign remains an excellent example).
Certainly, Twitter fueled the protests in Iran, but we were prompted by Gladwell to consider this with regards to offline results of online efforts: Continue reading
Is Linkedin Too Open?
At least for basic accounts on Linkedin, you can no longer be completely anonymous in viewing profiles of others. What are the implications of this and is this too much openness for the network’s users? Continue reading
Networking Is Not Enough
According to Yahoo! HotJobs, a network needs to do more than just exist; it needs to actually provide professional value to you. I agreed with the list they created, and so decided to place people in my network into the roles they play in my professional life. Continue reading
Organic Social Retargeting: Facebook
Organic social retargeting – sharing actionable content to reach the followers of your followers – is happening on your social networks whether you know it or not. This post will tell you, via a short case study, how to create and track your efforts for a Facebook Page. Continue reading
Ad Agencies Don’t Get Social Marketing…At All
I read an article today on the 10 Twitter Mistakes made by Ad Agencies for New Business, and it really struck a nerve with me. This is probably because I am much more aware of advertising agencies and websites in my role at The Creative Circus than I was before. Continue reading
Social Done Right
L to R: Laura, Me, Tessa, Wendy, and Erin at STATS Atlanta for the YP City event. Katie Wall did a great job, and it was great to meet Christopher Barger, Director of Social Media at General Motors. Continue reading