This will be the first part in a series on how we online community-builders, social networkers, and interactive marketers can manage expectations in the workplace from our superiors. Continue reading
Category Archives: Social Media
Facebook: Changing the Internet
In much the same way that Apple changed forever the way we listen to music, Facebook is changing the way we use the internet. More than 7 out of every 100 visits to web sites are to Facebook, making Google #2.
I'm Talking About Your Brand…Are You Listening?
If all the world’s “a-twitter”, do you know what people are saying about you? Do you know how to get meaningful data from all that Twitter chatter?
There are a few ways on Twitter to manage your online brand and see what people are saying about you.
There's a New Couple in Town
Twitter and Linkedin have teamed up to give Linkedin users the ability to update the status of both. I have been waiting for this some time now, as I end up taking my tweets and bringing them over to my Linkedin status updates.
Why Social Media Won't Work for You
Sure, everyone is talking about social media and, chances are, you know at least one other person using it for their business. But that does not mean that social media is going to work for YOUR business. Here’s why.
Social Media Funnies
I wanted to lighten things up a bit with a couple of funny images on social media from around the web. I actually got inspired to do this from a cool video post from Chad Rothschild I saw yesterday. Thanks Chad!
Big Businesses Start to "Get" Social Media
FINALLY! Big companies have been extremely slow to embrace social networking into their corporate cultures. In some ways this is so strange, because large organizations are the ones who have the resources and capabilities to quickly implement new technologies and change the way we do business. On the other hand, its often the new, start-up companies that actually bring us the newest innovations.
Facebook is Growing…But Into What?
Facebook has acquired FriendFeed, which is extremely interesting for the social networking world for several reasons. It has long been discussed that Facebook does not have a business model in place to be profitable and yet now they are acquiring other companies…smart move? Mergers traditionally fail over 70% of the time…so how is this different? Firstly, Social Media is such a new concept even to those who are using it all the time, so the traditional statistics may very well not apply. Also, its reasonable to assume that Facebook wanted FriendFeed for the brains of the operation: indeed, they are keeping the staff on, as many of them were former Google employees responsible for such things as Gmail and Google Maps.
But what will Facebook do with this brilliant team? What is their strategy? At this point, I would say they are trying to grow their online presence even further. 250 million users dwarfs Twitter still, but there is so much buzz around Twitter and all of its real-time capabilites, especially its ability to take news and information viral almost instantaneously. Facebook has already implemented many FriendFeed features such as “Comments” and “Like” and now, according to Mashable, they get “a platform and a team that fills a number of gaps at a fraction of the cost (of Twitter).”
If you take it even further, going into Facebook’s attempt to purchase Twitter previously, it can be reasoned that they are trying to completely change our internet experience. This is the viewpoint of Oge Ekeh, of Single in Atlanta, who has mentioned that this recent acquisition does seem to show Facebook’s intent in this area. What would be the implications of this? Facebook has recently made all of its user data searchable by Google unless you set strict controls on your account. Its becoming a larger and larger resource by the day, as companies who are using Salesforce CRM can even synch with Facebook to import user data directly into their Contact Manager.
I think its going to be big, enormous even. Twitter better step it up, starting with adding a “Re-Tweet” button and a “Like” feature for posts. Thoughts?