In the social media space, there is a plethora of tools all promising, in one way or another, to deliver value to an organization’s social media iniatives. These tools will do this via analytics and reporting, listening and brand management, scheduling and moderation, and publishing. How do you know what you need and how do you determine what’s right for your business? Continue reading
Category Archives: Career
Big-Brand Beers Need To Understand Social Media
I read an article in Adage about the big-brand beer industry losing ground to spirits. I don’t have access to the data, but I think there is a completely different component to this. Big-brand beer is losing ground to small-brand beer. And social media can help. Continue reading
Seeking: Mentor
Great mentors will help you grow - so you can open doors and achieve
I crave mentorship – I’ve been called an “information junkie” by many folks over the years, and I find that having a mentor greatly improves not only what I learn and how I grow, but what I’m able to retain. Continue reading
The Role of the Strategist
In digital advertising, it can be confusing to distinguish where, exactly, the strategist sits in the organizational structure. One might not think this is a very big deal, but when we start talking about roles, responsibilities, accountability, and reporting it suddenly becomes important to clarify. Continue reading
No More Pencils, No More Books
Literally.
I found this infographic with great data on how students are using technology and thought it was worth sharing. I was a little surprised that only 27% of students said their laptop was the most thing in their backpack, but then I realized most would probably put their smartphone as the most important item.
I know I wish I’d had a tablet device when I was in school!
A New Plan
*Note: I debated writing this because, although it seems that the life I portray on social media is spontaneous and unscripted, it is quite the opposite. I’m very much in constant control of what I post and share, but being that I advocate for companies and individuals to be authentic, honest and open in the space I felt it right to share the hard things here and not just the good. But then again, the hard things are usually the good things. 😉
I knew the day would eventually come when I would be laid off from a job. Continue reading
The Social Media Revolution Continues
In October of 2010, Malcolm Galdwell wrote a piece for The New Yorker on “why the revolution will not be tweeted.” I felt at the time that his critique was rather harsh; online/offline efforts are usually the most successful when we’re describing and measuring returns on social media (The 2008 US Presidential campaign remains an excellent example).
Certainly, Twitter fueled the protests in Iran, but we were prompted by Gladwell to consider this with regards to offline results of online efforts: Continue reading
Is Linkedin Too Open?
At least for basic accounts on Linkedin, you can no longer be completely anonymous in viewing profiles of others. What are the implications of this and is this too much openness for the network’s users? Continue reading