Networking Is Not Enough

According to Yahoo! HotJobs, a network needs to do more than just exist; it needs to actually provide professional value to you. I agreed with the list they created, and so decided to place people in my network into the roles they play in my professional life. Continue reading

Organic Social Retargeting: Facebook

Organic social retargeting – sharing actionable content to reach the followers of your followers – is happening on your social networks whether you know it or not. This post will tell you, via a short case study, how to create and track your efforts for a Facebook Page. Continue reading

Ad Agencies Don’t Get Social Marketing…At All

I read an article today on the 10 Twitter Mistakes made by Ad Agencies for New Business, and it really struck a nerve with me. This is probably because I am much more aware of advertising agencies and websites in my role at The Creative Circus than I was before. Continue reading