2011: Looking Back, Part 1

2011 was the toughest year I’ve ever had, but I honestly don’t feel terrible, or discouraged, or worn down. At all. In fact, I feel like 2011 was the BEST year to learn and accomplish so much because I was constantly challenged. Some of the challenges I gave to myself, and others were outside of my control and planning. Out of every tough situation, though, there came something wonderful. Continue reading

The Role of the Strategist

In digital advertising, it can be confusing to distinguish where, exactly, the strategist sits in the organizational structure. One might not think this is a very big deal, but when we start talking about roles, responsibilities, accountability, and reporting it suddenly becomes important to clarify. Continue reading

No More Pencils, No More Books

Literally.

I found this infographic with great data on how students are using technology and thought it was worth sharing. I was a little surprised that only 27% of students said their laptop was the most thing in their backpack, but then I realized most would probably put their smartphone as the most important item.

I know I wish I’d had a tablet device when I was in school!

A New Plan

*Note: I debated writing this because, although it seems that the life I portray on social media is spontaneous and unscripted, it is quite the opposite. I’m very much in constant control of what I post and share, but being that I advocate for companies and individuals to be authentic, honest and open in the space I felt it right to share the hard things here and not just the good. But then again, the hard things are usually the good things. 😉

I knew the day would eventually come when I would be laid off from a job. Continue reading

The Social Media Revolution Continues

In October of 2010, Malcolm Galdwell wrote a piece for The New Yorker on “why the revolution will not be tweeted.” I felt at the time that his critique was rather harsh; online/offline efforts are usually the most successful when we’re describing and measuring returns on social media (The 2008 US Presidential campaign remains an excellent example).

Certainly, Twitter fueled the protests in Iran, but we were prompted by Gladwell to consider this with regards to offline results of online efforts: Continue reading

Networking Is Not Enough

According to Yahoo! HotJobs, a network needs to do more than just exist; it needs to actually provide professional value to you. I agreed with the list they created, and so decided to place people in my network into the roles they play in my professional life. Continue reading