Sure, everyone is talking about social media and, chances are, you know at least one other person using it for their business. But that does not mean that social media is going to work for YOUR business. Here’s why.
Those Bad Banner Ads
Yes, I have an opinion on these and its quite strong. I very much dislike banner ads. VERY much. And just to clarify, the ads that sit on the right side of the page that are just an images you can click on if you choose are not a problem and not what I’m talking about.
Moving into Mobile
The future of search is definitely in mobile search. This is why it’s important for companies to start really identifying how they are going to get involved and how they are going to measure it. I found some interesting statistics on Brian Clifton’s blog and wanted to share them here.
Creating the Call to Action
Whether you want your website visitors to buy, checkout, request more information, or simply learn more, the same questions must be asked: Where should my action buttons go on my website? How big should the buttons be? Does color matter?
It's All About the Search
Whether you’re into social media, professional networking, PPC campaigns, email marketing, or any other type of online marketing, its a necessity to know it is still ALL about search.
Social Media Funnies
I wanted to lighten things up a bit with a couple of funny images on social media from around the web. I actually got inspired to do this from a cool video post from Chad Rothschild I saw yesterday. Thanks Chad!
The Case for Landing Pages
Yup, you need those landing pages believe it or not. And no, these are not the landing pages you created specifically so that you can capture an email adress when someone clicks your Google PPC ads.
There is more to it now than that, especially for SEO, which means better organic rankings.
According to Sam Niccolls of SEOmozBlog, many businesses, even established ones, still think their only way to organic listings is through the homepage.
Big Businesses Start to "Get" Social Media
FINALLY! Big companies have been extremely slow to embrace social networking into their corporate cultures. In some ways this is so strange, because large organizations are the ones who have the resources and capabilities to quickly implement new technologies and change the way we do business. On the other hand, its often the new, start-up companies that actually bring us the newest innovations.