Networking Is Not Enough

According to Yahoo! HotJobs, a network needs to do more than just exist; it needs to actually provide professional value to you. I agreed with the list they created, and so decided to place people in my network into the roles they play in my professional life. Continue reading

Organic Social Retargeting: Facebook

Organic social retargeting – sharing actionable content to reach the followers of your followers – is happening on your social networks whether you know it or not. This post will tell you, via a short case study, how to create and track your efforts for a Facebook Page. Continue reading

Ad Agencies Don’t Get Social Marketing…At All

I read an article today on the 10 Twitter Mistakes made by Ad Agencies for New Business, and it really struck a nerve with me. This is probably because I am much more aware of advertising agencies and websites in my role at The Creative Circus than I was before. Continue reading

Are You Using WordPress?

The Business Of WordPress Conference supporter Badge

If you’re not, you need to be. I attended The Business of WordPress conference in Atlanta on June 23rd, which focused on the importance of WordPress as a business website, not just a blog. Continue reading

Managing Expectations: Facebook

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This will be the first part in a series on how we online community-builders, social networkers, and interactive marketers can manage expectations in the workplace from our superiors. Continue reading