Wait, that’s an oxymoron. For sure. Trying to control the social space is absurd, but it happens all the time, as evidenced by the following Dilbert Comic Strip: Continue reading
Tag Archives: Facebook
Organic Social Retargeting: Facebook
Organic social retargeting – sharing actionable content to reach the followers of your followers – is happening on your social networks whether you know it or not. This post will tell you, via a short case study, how to create and track your efforts for a Facebook Page. Continue reading
Ad Agencies Don’t Get Social Marketing…At All
I read an article today on the 10 Twitter Mistakes made by Ad Agencies for New Business, and it really struck a nerve with me. This is probably because I am much more aware of advertising agencies and websites in my role at The Creative Circus than I was before. Continue reading
Social Done Right
L to R: Laura, Me, Tessa, Wendy, and Erin at STATS Atlanta for the YP City event. Katie Wall did a great job, and it was great to meet Christopher Barger, Director of Social Media at General Motors. Continue reading
Managing Expectations: Facebook
This will be the first part in a series on how we online community-builders, social networkers, and interactive marketers can manage expectations in the workplace from our superiors. Continue reading
Facebook: Changing the Internet
In much the same way that Apple changed forever the way we listen to music, Facebook is changing the way we use the internet. More than 7 out of every 100 visits to web sites are to Facebook, making Google #2.
Print Ads? Radio Spots? Think Again.
Folks, it’s time to completely ditch the T.V., radio, and print ads. They’re insanely expensive and you’re not reaching that many people….compared to the social space, that is. Take a look and be amazed. I am every time.
Why Social Media Won't Work for You
Sure, everyone is talking about social media and, chances are, you know at least one other person using it for their business. But that does not mean that social media is going to work for YOUR business. Here’s why.