Tag Archives: online marketing

The Social Media Revolution Continues

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In October of 2010, Malcolm Galdwell wrote a piece for The New Yorker on “why the revolution will not be tweeted.” I felt at the time that his critique was rather harsh; online/offline efforts are usually the most successful when we’re describing and measuring returns on social media (The 2008 US Presidential campaign remains an excellent example).

Certainly, Twitter fueled the protests in Iran, but we were prompted by Gladwell to consider this with regards to offline results of online efforts: Continue reading →

Managing Expectations: Facebook

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This will be the first part in a series on how we online community-builders, social networkers, and interactive marketers can manage expectations in the workplace from our superiors. Continue reading →

There's a New Couple in Town

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Twitter and Linkedin have teamed up to give Linkedin users the ability to update the status of both. I have been waiting for this some time now, as I end up taking my tweets and bringing them over to my Linkedin status updates.

Continue reading →