I was attacked by the phrase “Can I Pick Your Brain?” again last night. This time, by someone who works in Social Media but is new to the space. Continue reading
Tag Archives: search engine marketing
Are You Using WordPress?
If you’re not, you need to be. I attended The Business of WordPress conference in Atlanta on June 23rd, which focused on the importance of WordPress as a business website, not just a blog. Continue reading
Managing Expectations: Facebook
This will be the first part in a series on how we online community-builders, social networkers, and interactive marketers can manage expectations in the workplace from our superiors. Continue reading
Outbound Marketing? "You Oughta Know" Better
HubSpot’s Rebecca Corliss sings about the horrible life of an outbound marketer to Alanis Morissette’s hit, “You Oughta Know.”
There's a New Couple in Town
Twitter and Linkedin have teamed up to give Linkedin users the ability to update the status of both. I have been waiting for this some time now, as I end up taking my tweets and bringing them over to my Linkedin status updates.
It's All About the Search
Whether you’re into social media, professional networking, PPC campaigns, email marketing, or any other type of online marketing, its a necessity to know it is still ALL about search.
Should You Advertise on Bing?
Microsoft is spending a fortune on TV commercials for Bing, its newest adventure in search engines. It is already the #8 search engine in the UK, with users spending 8 minutes there before moving on. Not bad. The down side to this is that Google still occupies 72% of the market; Bing only has 8%. Where do you want to spend your advertising dollars for paid ads?
Bing does have some good features and its getting a lot of attention right now, so its easy to see the allure of advertising there for your keywords. The design of Bing is also something that could pay off for advertisers and Andy Beal of SearchNewz gives a good explanation for this:
“Bing uses a three column design for its search results page. Having just returned from Microsofts Search Summit, I can confirm that this wasnt just done on a whim, but very carefully thought out. One of the driving factors for the design, was the ability to give Bing users a vast array of data and refinement options. In essence, Bing gave that left hand navigational column a prime time spot.”
Benjamin Rudolph, of Search Discovery, gave a presentation on Bing at the Women in Interactive Media networking event on August 20. He described the reality for advertisers: Bing is not Google, not even close (although it is MUCH better than Microsoft’s previous search engine). Bing may be as good as Google for search, the design is definitely very nice, but at the end of the day, its just not worth putting your advertising dollars where your customers are not. Google is a verb, I mean we “Google” everything!…its where everyone is. And if you want your product or service to be found, its where you need to be too.