Managing Expectations: Facebook

6a00d8354abaaa53ef0120a5c09d26970c-800wi

This will be the first part in a series on how we online community-builders, social networkers, and interactive marketers can manage expectations in the workplace from our superiors. Continue reading

It's All About the Search

Search Engines

Whether you’re into social media, professional networking, PPC campaigns, email marketing, or any other type of online marketing, its a necessity to know it is still ALL about search.

Continue reading

The Case for Landing Pages

Yup, you need those landing pages believe it or not. And no, these are not the landing pages you created specifically so that you can capture an email adress when someone clicks your Google PPC ads.

There is more to it now than that, especially for SEO, which means better organic rankings.

According to Sam Niccolls of SEOmozBlog, many businesses, even established ones, still think their only way to organic listings is through the homepage.

Continue reading