I was attacked by the phrase “Can I Pick Your Brain?” again last night. This time, by someone who works in Social Media but is new to the space. Continue reading
Tag Archives: small business
I'm Talking About Your Brand…Are You Listening?
If all the world’s “a-twitter”, do you know what people are saying about you? Do you know how to get meaningful data from all that Twitter chatter?
There are a few ways on Twitter to manage your online brand and see what people are saying about you.
Print Ads? Radio Spots? Think Again.
Folks, it’s time to completely ditch the T.V., radio, and print ads. They’re insanely expensive and you’re not reaching that many people….compared to the social space, that is. Take a look and be amazed. I am every time.
Why Social Media Won't Work for You
Sure, everyone is talking about social media and, chances are, you know at least one other person using it for their business. But that does not mean that social media is going to work for YOUR business. Here’s why.
It's All About the Search
Whether you’re into social media, professional networking, PPC campaigns, email marketing, or any other type of online marketing, its a necessity to know it is still ALL about search.
Facebook is Growing…But Into What?
Facebook has acquired FriendFeed, which is extremely interesting for the social networking world for several reasons. It has long been discussed that Facebook does not have a business model in place to be profitable and yet now they are acquiring other companies…smart move? Mergers traditionally fail over 70% of the time…so how is this different? Firstly, Social Media is such a new concept even to those who are using it all the time, so the traditional statistics may very well not apply. Also, its reasonable to assume that Facebook wanted FriendFeed for the brains of the operation: indeed, they are keeping the staff on, as many of them were former Google employees responsible for such things as Gmail and Google Maps.
But what will Facebook do with this brilliant team? What is their strategy? At this point, I would say they are trying to grow their online presence even further. 250 million users dwarfs Twitter still, but there is so much buzz around Twitter and all of its real-time capabilites, especially its ability to take news and information viral almost instantaneously. Facebook has already implemented many FriendFeed features such as “Comments” and “Like” and now, according to Mashable, they get “a platform and a team that fills a number of gaps at a fraction of the cost (of Twitter).”
If you take it even further, going into Facebook’s attempt to purchase Twitter previously, it can be reasoned that they are trying to completely change our internet experience. This is the viewpoint of Oge Ekeh, of Single in Atlanta, who has mentioned that this recent acquisition does seem to show Facebook’s intent in this area. What would be the implications of this? Facebook has recently made all of its user data searchable by Google unless you set strict controls on your account. Its becoming a larger and larger resource by the day, as companies who are using Salesforce CRM can even synch with Facebook to import user data directly into their Contact Manager.
I think its going to be big, enormous even. Twitter better step it up, starting with adding a “Re-Tweet” button and a “Like” feature for posts. Thoughts?
Under-Utilized in LinkedIn: Groups
LinkedIn has many uses for businesses, from promotion and PR to targeting potential customers. One feature of LinkedIn that I find to be still under-used are Groups. Don’t get me wrong, plenty of people have joined Groups, but they are not using them to their full potential.