If all the world’s “a-twitter”, do you know what people are saying about you? Do you know how to get meaningful data from all that Twitter chatter?
There are a few ways on Twitter to manage your online brand and see what people are saying about you.
Tag Archives: Social Media
Print Ads? Radio Spots? Think Again.
Folks, it’s time to completely ditch the T.V., radio, and print ads. They’re insanely expensive and you’re not reaching that many people….compared to the social space, that is. Take a look and be amazed. I am every time.
There's a New Couple in Town
Twitter and Linkedin have teamed up to give Linkedin users the ability to update the status of both. I have been waiting for this some time now, as I end up taking my tweets and bringing them over to my Linkedin status updates.
Why Social Media Won't Work for You
Sure, everyone is talking about social media and, chances are, you know at least one other person using it for their business. But that does not mean that social media is going to work for YOUR business. Here’s why.
It's All About the Search
Whether you’re into social media, professional networking, PPC campaigns, email marketing, or any other type of online marketing, its a necessity to know it is still ALL about search.
Social Media Funnies
I wanted to lighten things up a bit with a couple of funny images on social media from around the web. I actually got inspired to do this from a cool video post from Chad Rothschild I saw yesterday. Thanks Chad!
Big Businesses Start to "Get" Social Media
FINALLY! Big companies have been extremely slow to embrace social networking into their corporate cultures. In some ways this is so strange, because large organizations are the ones who have the resources and capabilities to quickly implement new technologies and change the way we do business. On the other hand, its often the new, start-up companies that actually bring us the newest innovations.
Email Marketing Needs to Catch Up
Email marketing, now referred to as a more “traditional” kind of online marketing (how fast things change!), is still relevant and useful, despite the overload on Social Media tools. Social media gives you the ability to be where your potential and current customers are, but email campaigns still provide a unique ability to directly contact those people.
The downside to email campaigns, as we all know, is that they often feel, well, like spam. And its awfully hard to argue against that when you are sending those emails to everyone on your contact list from the past 10 years who hasn’t unsusbcribed, which numbers in the thousands at least. Yeah, sounds like spam. BUT we still want to be able to know that the information is going directly to those people. Social media lets you put the information out there, but you don’t know who sees it or how viral its becoming (well, Twitter has the #hashtag).
Hmm. Can we combine some of these ideas to make email campaigns better? Marc Munier of Econsultancy thinks blogs, Twitter, and Facebook all have features and capabilities which can be applied to email campaigns.
Blogs that are posted regularly have better readership and followers; this thinking can apply to emails and building up that relationship. Your emails, like blogs, should provide value and information to the audience-this will ensure continued subscriptions and greater returns. Finally, Marc Munier stresses that the replies to your emails are your way to communicate and you cannot ignore those replies, the same way a blogger cannot ignore his comments and expect those people to stay around.
As far as Twitter goes, keep in mind that people’s attention spans are short and design your emails that way. Email enables people to take another action, it’s not the final step, so your emails need to always urge people to take action and this will come from a concise email. Also, being open is key in social media, so take a tip and don’t be afraid to put “Unsubscribe” at the top of the email. It will give you more credibility and, let’s face it, the unsubscribers aren’t going to take action anyways, so let them go!
Munier describes Facebook as lacking in many areas (which I agree with), but Facebook’s flaws helps us realize that we need more than one chanel to accomplish our marketing goals. Email can be used together with other channels and tools to better reach and communicate with your targeted audience. So mesh the “traditional” email marketing with the benefits of the new social media tools and send out some rockin’ email campaigns!